Brands in Crisis (5006)

In today’s world of hyper-transparency, a brand’s reputation isn’t just about what it sells—it’s about who it is. When crisis strikes, years of trust can be lost in minutes. How leaders respond can determine whether their organizations emerge stronger or fade away.

In this episode of Perspectives Matter, host Vince Poscente is joined by experts Bruce Turkel and Laura Culp to explore the high-stakes world of crisis management. From Johnson & Johnson’s textbook handling of the Tylenol crisis to Tesla’s struggles under Elon Musk’s personal spotlight, they reveal why trust, leadership, and consistent values are at the core of lasting brand credibility.

Discover:
• Why leadership defines brand trust—far beyond products and services
• How crisis response can build or destroy long-term loyalty
• What small businesses can learn from corporate giants
• The critical role of authentic apologies and clear communication

Whether you lead a global company, run a local business, or simply want to understand how reputation shapes daily decisions, this episode offers powerful insights you won’t want to miss.

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