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Polls have come in for their fair share of discussion, especially in election years. Are they accurate, biased, fake news!?

Graphic of Average error in vote margin in state presidential polls, 1936-2016.Polls are a measurement tool that tell us what percent of a population has a specific viewpoint; how they think and feel about any given topic.

In election years, one of the most prominent applications of survey research is election polling. In election years, much of the polling by Pew Research Center focuses on people’s issue preferences, engagement in the election, opinions about the candidates, views of the campaign and voter preferences. 

Yet as we have seen in past election years, what the polls may show, may not in fact be the outcome.

Joining hosts, Dennis McCuistion and Jim Falk are experts in the polling and sampling field,

Screenshot of Jim Falk (top left), Dennis McCuistion (top right), Lynne Stokes (bottom left), and Scott Keeter (bottom right) on the McCuistion Program Zoom screen.

(top left to bottom right) Jim Falk, Dennis McCuistion, Lynne Stokes, and Scott Keeter discuss polls on The McCuistion Program.

Professor Lynne Stokes, PhD, Department of Statistical Science, Southern Methodist University and Director of the Data Science Institute, and

Scott Keeter, Senior Survey Advisor, Pew Research Center, past president of the American Association for Public Opinion Research (AAPOR).

Our experts talk about what goes into sound polling and how polling has become the wild west, with a low bar of entrance.

So how can we determine a “good” poll from a” bad” one? What can we believe and how accurate are polls?

Tune in to learn more about how polling works and what you can and cannot believe.

Please don’t forget, the McCuistion Program, a 501(c)(3) tax-exempt organization does not receive any PBS dollars, PBS funds or government grants. The funding which has kept us on the air for 30 years comes from grantors and viewers just like you.  Thank you for your continued support. 

Be sure to watch more McCuistion TV programs on our website, www.McCuistionTV.com. on YOUTUBE, and mccuistiontv.

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Perspectives Matter is a McCuistion Program and as part of a 501(c)(3) tax-exempt organization does not receive any pledge dollars, PBS funds, or government grants. The funding that has kept us on the air for 33-plus years comes from our grantors and loyal viewers. Your donation allows us to continue to hold engaging programs that provide different perspectives. To be a catalyst for change, support our TV programs. Thank you for your support and for watching.

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