What do whole wheat bread, the folding beach chair, and Bank of America have in common?
Host Dennis McCuistion welcomes Steve Forbes,
chairman and editor-in-chief of Forbes Media, to discuss his video
series Steve Forbes on Achievement and the innovators behind some of America’s
most overlooked breakthroughs.
Forbes shares the story of Margaret Rudkin, who transformed a homemade
loaf of bread into Pepperidge Farm, and Annie Malone, the daughter of
formerly enslaved parents who built an international hair-care empire.
He also examines the remarkable career of A.P. Giannini, founder of
the institution that became Bank of America, who helped finance San Francisco’s recovery
after the 1906 earthquake and supported a young Walt Disney when other bankers would not.
The conversation explores why entrepreneurship often flourishes in freer, less-regulated
environments and how America’s culture of risk-taking, innovation, and self-improvement
has historically distinguished it from Europe.
Forbes argues that stories of determination and achievement can inspire the next
generation to build and create more effectively than any traditional economics lecture.
